However, it is less commonly known that the colors reflect the diversity of the LGBTQ+ community. It is common knowledge that the rainbow flag is a symbol of LGBTQ+ Pride. I’d like to take a moment to explain what the colors on the Pride flag mean and share a brief history on the evolution of the flag - from where it started to how it is presented today. Rainbow washing is viewed as a performative act of support, rather than as a meaningful or intentional expression of support. The term “rainbow washing” has become the new label for the seemingly instantaneous and universal change from company colors to rainbow colors on June 1. To those outside of the community this seems like a wonderful way to recognize Pride Month - but many in the LGBTQ+ community feel otherwise. Find Efficiency with AI & Automation Expand MenuĮvery June, the LGBTQ+ community and allies celebrate Pride Month, and, in recent years, we have seen a substantial increase in companies showing their support by incorporating the rainbow flag as part of their logos and/or products.Scale with AI & Digital Workforce Expand Menu.Move Fast with a Trusted Cloud Partner Expand Menu.Performance & Quality Management Expand Menu. Empower Agents to Deliver Results Anywhere Expand Menu.
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